Hollywood is leading the way. Brilliant films such as "Patch Adams" with Robin Williams show how strongly language can influence people. Even in courtroom scenes, the lawyers' pleas are decisive for the outcome of the trial. Rhetoric in leadership is a powerful tool with which you can directly influence your counterpart. Whether in conversations, meetings or presentations: Your rhetorical skills will ultimately decide how your message is received.
Leadership rhetoric is used to achieve a specific goal. Politicians use nothing else before elections to get the electorate on their side. In a company, these can be different goals. You can motivate your team for a particular challenge, guide them to resolve conflicts or get them excited about a new project. You can also use rhetorical communication tools to specifically change people's inner attitude towards an issue.
There are often a few hurdles to overcome. For example, unplanned factors can arise in the conversation situation that undermine your rhetorical skills. This makes it all the more important to master rhetoric in leadership, to set yourself a concrete communication goal and to find plausible arguments for it. In order to learn from the situations afterwards, you should always reflect on the conversations again. Leadership intelligence means building trust with your employees and being persuasive and appreciative. Rhetoric in leadership is an important tool for this.
In order to achieve the desired effect with what you say, it's not just the content that counts. Below we have summarized some tips and basic rules that are part of good rhetoric.
Rhetoric in leadership can be learned. If you would like to learn more techniques as a manager, our coaches will be happy to assist you.